evolveteamDecember 30, 2012Comments Off on The 25 Biggest Social Media Fails of 2012
1. Celeb Boutique’s Aurora Tweet
Date: June 20 Social media platform: Twitter
Tasteless doesn’t even begin to describe the actions of the online clothing boutique. Looking to gain some attention based off the tragic shooting that took place in Colorado during the midnight premiere of The Dark Knight Rises, Celeb Boutique sent out the callous tweet referencing the trending topic. The company apologized and claimed its PR team was not based in the US, leaving them unaware of the tragedy. So Googling “Aurora” or reading other tweets linked to the hash tag was out of the question?