At the North American International Auto Show in Detroit, a car notable for its younger skewing design and cheaper price, Toyota’s own the FT-CH is “8-bit generation” inspired design goodness packaged into a gorgeous hybrid concept.
According to the official announcement, the Toyota Europe Design and Development (ED2) center in Nice designed the FT-CH to “capture the vivid, high-energy appeal” their interpretation of the “8-bit generation.” Today, 8-bit is considered a specific retro-style that is embraced by such things as 8-bit genre music and 8-bit inspired art.
Toyota says the 8-bit references in the new hybrid car’s design are meant to be “colorful and stylish, with strong appeal to young buyers.” It also points out that the compact hybrid concept “specifically targets a lower price point than Prius, hence reeling in a younger, less-affluent buyer demographic.
