Even with its catchy “It’s Not Complicated” TV campaign, AT&T isn’t winning over subscribers or businesses. The worst voted mobile carrier two years in a row just got the boot from the states biggest coffee shop franchise, Starbucks, which has made the decision to run with a much faster (and responsive) service: Google wi-fi. Promoting wireless speeds at 10 times faster than the competition, Starbucks will upgrade over 7,000 stores across the country throughout the next year and a half.
“When you start getting to really, really fast speeds, it’s difficult to put it in the same way everywhere. Instead of finding one common denominator, we’re saying, no, let’s upgrade everything. In some cases, it will be faster than 10-times, sometimes slower,” says Starbucks Chief Digital Officer Adam Brotman.
Thank you, Starbucks.
[CNET]
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