Seriously, you can’t make this stuff up. Nearly 10 days after HTC released it’s Android-based Vivid smartphone on the AT&T network, the mobile brand has just been issued a cease and desist notice from porn entertainment giant Vivid Entertainment for using the “Vivid” moniker. So why is Vivid being a bunch of ball-breakers? According to TMZ, the company’s legal counsel claims consumers might be misled to believe the adult video empire is connected with the mobile powerhouse. Hold on a sec…LOL.
As of right now, it’s uncertain whether Vivid will take further legal action, but HTC refuses to comment on the matter. Here’s a look at a key portion of Vivid Entertainment’s released statement:
[Vivid’s attorney Mark Hoffman] said HTC America’s use of the Vivid trademarks “creates the false impression that your company and your company’s products are affiliated, connected, or associated with and or sanctioned by Vivid Entertainment.” He added, “We believe it is possible that your company is not unaware of this conflict.”
Mr. Hoffman gave HTC America until Monday, November 21 to respond to his letter and cease using the Vivid trademark or “our client will have no alternative but to pursue all legal remedies.”
“For the past 27 years Vivid has worked hard to protect and build its brand. We believe this is a clear infringement and will use all legal remedies available to protect our trademark,” said Steven Hirsch, founder/co-chairman of Vivid Entertainment.
Unbelievable.
