Another videogame in Hollywood purgatory, “Halo” is still set to hit the big screen. According to Microsoft’s Franchise Development Director, Frank O’Connor, it’s a matter of timing. Here’s what he had to say at the M16 Conference in San Francisco:
“We’re going to make a movie when the time is right,” he said. “We own the IP. If we want to make a movie, the scale of all the other stuff that we do changes dramatically. We make tens and tens of millions of dollars on ancillary stuff, toys, apparel, music and publishing. If we do a movie all of that will grow exponentially. We have some numbers if we do a movie, but it changes everything. It also changes our target and age demographic.”
Will “Halo” beat “Gears of War” to the big screen? It’s the battle for the Xbox 360 Hollywood blockbuster.
Source: IGN
