We ran down the official Beats By Dre holiday catalog last week. Now comes our exclusive footage of the invite-only NYC event with MTV’s Sway narrating the festivities and Interscope Chairman Jimmy Iovine running the show. Oh yea, some dude named Dr. Dre was also in attendance, along with the head monster himself, Noel Lee. Here’s a peak at Beats By Dre holiday line-up, along with the official announcement of the NYC Beats By Dre store. Spoiler: sick limited edition colors.