Do you prefer the smell of motor oil or interior leather? Who knows what the scent options will be when Mercedes-Benz brings its new fragrance to retail chains across the globe. The luxury auto maker made the announcement at the FWA World Exhibition in Cannes and have hired Olivier Cresp (Light Blue for Dolce & Gabbana) to concoct its new perfume. Here’s what Mercedes-Benz reps have to say about the left-field decision:
“Innovative and unique, it is the first men’s fragrance from Mercedes-Benz and it combines woody notes with floral freshness. The cool top note features Calabrian bergamot, lemon essence and Italian mandarin. The middle note is a warm, spicy mix of bourbon pepper, nutmeg, violet and galbanum resin. The base note provides a spicy finish to the perfume and includes American cedar wood, vetyver grass and patchouli.”
It should include a complimentary bottle in the glove compartment of every new Mercedes-Benz model. Now that’s marketing. Hopefully the company can create a cologne that best suits its high-class vehicles.
