In 1952, Carlo Abarth began manufacturing aftermarket performance accessories to keep his race team funded. He began crafting a reputation for turning small, consumer-oriented vehicles into race-winning machines. The cars were best described as “small, but wicked.”
Success on racetracks and the dealership floor transformed his business from a small enterprise into a serious arm of the Fiat automotive company. After a brief hiatus in the 1990s, Abarth was reborn in 2007. In 2012, the company made its way to American shores with the Fiat 500 Abarth.