Since launching the less, yet still expensive iPhone 5C last year, consumers have wondered if Apple was headed towards creating a more cost-efficient version of its popular smartphone. How foolish of us to think such outcomes could occur, especially when the company continues to bank heavy on the mobile market. Apple’s VP of iPhone, iPod, and iOS marketing Greg Joswiak, spoke at the recent Re/code code/mobile conference, discussing how such possibilities weren’t in the cards for the Cupertino Clan.
“[S]ome of it was trying to do things like making cheap products that were chasing market share instead of chasing a better experience. Maybe it is naïve, but we [believe] that if we make a better product and a better experience, that there will always be a healthy market for that. And a healthy market doesn’t mean we have to be market-share leader.”
Either way, iFiends can complain as much as they please regarding Apple’s high MSRPs behind its product lineup. Nothing will change. So enjoy your pricey iPhone 6 or 6 Plus this holiday season…it’ll cost you.
