The headphone giant might be dominating the consumer market with its attractive-looking and innovative sound cans. But if you ask a majority of people, the Beats By Dre imprint has been due for a redesign. And what better way to start fresh than by going back to the genesis of its success. BBD has just introduced an updated version of its iconic Studio headphones, which first hit the streets back in 2008—welcoming a new look, improved sound quality, noise-cancellation technology, and several other upgrades.
Beats has integrated its Beats Acoustic Engine, along with a custom digital software package, to tune sound quality, while offering two different types of noise-cancelling modes: ANC (100 percent noise cancellation) and Music Modes (adjusts noise cancellation to music). Design-wise, the new Studio’s are 20 percent lighter and sport larger ear cups. The built-in battery will provide up to 20 hours of playback on a single charge, too.
President and COO of Beats Electronics, Luke Wood, spoke exclusively with Mashable on the reinvented bass blasters: “The new Studio is the first time we’ve taken one of the significant icons of our brand and relaunched it. We’ve never done that with a headphone…equally important to us, we’re doing it as a free standing company…The ambition here was to make something exceptionally lightweight, really durable, and also unbelievably comfortable.”
The new and improved Beats By Dre Studio will be available this August for $300 in three colors: Black, White, and Red.