Aerosmith once sang “Just push play”, Samsung is doing the opposite and hitting the pause button, on their smartwatch release schedule.
VP of mobile marketing, Young-hee Lee, told the Wall Street Journal that Samsung is pausing from their recent schedule. Since 2013, the company has been on a torrid pace, releasing the Galaxy Gear, Gear 2, Gear S, Gear Fit, and Gear Live.
Samsung is taking a different approach than most other companies–pausing its efforts to focus on honing in on what they call the “perfect product”, which is a good thing.
“We’ve been introducing more devices than anybody else, it’s time for us to pause. We want a more perfect product”, Lee has stated.
Lee also mentioned that Samsung is already in development of the perfect product, so it is possible we may not have to wait long for new devices. With the impending release of the Apple Watch and the gigantic bite of market share they are sure to take, the pause seems well timed.
The big question will be if Samsung is going to push their own Tizen OS or keep with Google’s. Their decision will go a long way to determine if interest can be kept.