New York City was literally chainsawed by hundreds of diehard gamers, who swarmed the Best Buy Theater in Time Square for the official Gears of War 3 launch party. Special guests such as rapper Big Sean, Aisha Tyler, and the entire Epic Games development team kicked it with the fans and signed some GOW memorabilia in the spirit of good fun. Intense multiplayer action, great performances, an American Chopper limited edition bike giveaway, and of course, Cliffy B—check out the festivities that took place during this colossal Xbox 360 event.