If we take this New York Times article citing Sony’s slumping profits:
Sony said its video game and computer sales slumped 37.4 percent year-on-year to ¥246.8 billion, due to lower game console and VAIO PC sales. In its gaming business, sales of the PlayStation Portable and PlayStation 3 game consoles were particularly sluggish, and software sales decreased. The company said it sold about 1.1 million PlayStation 3s and 1.3 million PlayStation Portables in the first quarter, compared to 1.6 million and 3.7 million, respectively, in the same period last year.
With this recent statement made by Sony CEO and executive VP, Nobuyuki Oneda, concerning PS3 production costs during an investors conference call:
The cost reduction since we introduced the PS3 is very substantial and this is on schedule
(he later admitted “the production costs for the PS3 have dropped since its 2006 release by 70 percent”)
Can we then assume that the PS3 is FINALLY going to see a pricing drop?? Lets hope so because things aren’t looking too good over at Sony and that’s not even taking into consideration the planned 16,000 job cuts and closings of 57 of it’s factories.